My projects

BRAND ACTIVATIONS

Moments where your brand stops being an idea on a screen or a logo on packaging and actually comes alive for people.

It’s about creating experiences that let your audience touch, taste, feel, or interact with your brand in a way that’s memorable and emotional.

Think of it as moving beyond advertising into something people participate in—whether that’s a pop-up event, an immersive installation, or a creative sampling moment. My role is to design those experiences so they don’t just grab attention for a moment but actually build long-term loyalty and buzz.

Experiential Events

Experiential events, go deeper. They’re curated journeys that immerse people in your brand world for longer, layering storytelling, design, and engagement so attendees walk away with a lasting relationship rather than just a single touchpoint.

I handle both, but the strategy shifts—activations ignite interest, experiential events nurture and deepen it.

Tradeshow Events

High-energy, multi-day events that bring together global brands and industry professionals to showcase the latest innovations, exclusive product launches, and emerging trends.